As a new thing in recent years, LED technology has brought revolutionary and disruptive changes in the industry, and also led the lighting enterprises to an era that needs to be fully upgraded. With LED lighting technology matures, the market is increasingly competitive. The face of serious homogeneity of products, excess capacity, price chaos in the industry status quo, more and more emphasis on brand awareness of the Chamber of Commerce, to start the brand, exposure and attention has become the lamp business place. Moreover, the rapid popularization of the Internet from the PC terminal to the mobile terminal gradually changes the consumption habits of the user groups, especially the new generation of consumer groups.
As the interpretation of the industry before the channel and product analysis, when the industry's product development to the stage based on the value of light, led by the dual thinking of LED and Internet, there have been many conceptual and creative products. Has entered the LED era and the era of mobile Internet lighting lighting industry, in order to adapt to the trend, the light business is facing the Internet thinking is closely related to business model reform and innovation.